20 June 2013 0 Comments

A Brief Guide To SEO For Small Town Businesses

SEO is something that anybody can master, especially small town businesses. All it takes is a fundamental understanding of what it is in the first place. Essentially, SEO consists of making strategic changes to your web site’s code and content that make search engines display your site higher up in the rankings. Using SEO effectively and smartly means that you’ll grow your business and get more sales. After all, more people are searching and finding you! At the end of the day, it all comes down to keywords or keyword phrases, which will help your SEO Miami aims greatly.

Domain Name SEO

Your site’s domain name is the first place to check to make sure that your SEO is working just fine. You should also utilize one of the top TLDs, which would be .com, .org or .net. These are the most popular and, as a result, the most common TLDs. If there are keywords in your URL or domain, then it can be exceptionally helpful to your SEO efforts. If you have a brand-name domain name, feel free to use keywords on your webpages. You can use forward slashes to separate your keywords from your brand-name domain name, which is perfect if you’re trying to attract web traffic that’s searching for said specific keywords.

Webpage Title

For SEO reasons, the title of each webpage is the most significant, on-page SEO factor. Thus, each and every webpage on your small business webpage ought to have a webpage title. The search results will display your webpages’ titles, so make sure to utilize your keywords right in your titles, unless, of course, you have some user-based justification for not doing so. To attract new visitors from a search engine like Google, then simply pick the keyword that has the greatest relevance for your webpage. After all, search engines like Google really rank webpages and not websites!

Don’t Forget the Meta Description

The meta description is going to appear under the title of your site, right in the search results of a search engine like Google. Now, these search engines won’t use your meta descriptions 100% of the time. However, they sometimes will, if your meta description is accurate, relevant and also useful. Google actually claims that it doesn’t use meta descriptions in ranking purposes. However, since testing demonstrates that utilizing the keyword or keyword phrase in the meta description can contribute to higher rankings, it’s best that you utilize it. Of course, writing a helpful meta description has a practical purpose, too: It motivates people to click on your link!

With this brief guide on SEO for small town businesses, you now know how to approach SEO with greater confidence. See how easy it can be to master SEO when you have all the information? As a small town business, you want all the business that you can get. Failure to properly take advantage of SEO means that no one will find you on the Internet, which can hurt your sales and drive your customers to your competitors. Improve your local visibility by practicing good SEO.

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