20 February 2014 0 Comments

Branding Your Company

Branding Your CompanyIf you are one of the numerous enthusiasts out there just starting your own business or eager to increase both popularity and professionalism in your field than the right thing to do is focus on branding your company. A well developed brand includes a number of parameters to take in consideration: from websites and logo designs to messages sent out to the public and of course a corresponding and quality customer service. Here are a few tips to help you get started:

    • Hire a professional. If graphic design is not quite your field of expertise than do not hesitate to hire a designer. Browse the internet for profiles of individual freelancers or companies that provide all the necessary information such as the Logo Portfolio of LogoDesignPros. Choose the one you feel is experienced or creative enough to help you with your overall branding process. Though, being a small business, you may think you can’t afford a professional, be certain that it is an investment that will shortly pay off. To cut a long story short, you actually cannot afford to not hire one.


    • Be smart in choosing the base colors and shapes of your brand name and logo. This will contribute to forming a certain image of your business in every customer’s eyes. Therefore, be very careful and even take in consideration studies on how different colors and shapes affect people’s feelings and moods. Whether you want to leave an intense impression with a solid red colored geometric shape, or a calming baby blue colored curvy form, it is crucial that you think about what your goal and target group is.


    • Associate the brand logo with the actual type of business you do so that people will recognize it easier and have it in mind when in need of that particular service. Accordingly, incorporate topic related content to your website or social media site, to get followers more involved and updated on your latest work.


    • Be consistent. The most significant characteristic of a successful brand is its consistency all through your website, commercials, ads and social media profiles. Slip in your logo, font style and brand colors in any type of public appearance. Using the same features all over will be extremely beneficial when it comes to customers. The public will get used to associating these parameters to your company, and that is a feature of a successful brand only.


    • Updating is inevitable. It is of course important to stick with your branding decisions at least for a year so that you keep the lasting impression in front of the public, but do not be afraid to show off how much you have improved and developed your business, and what better way to do that if not by refreshing and updating your brand’s story.


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