5 June 2013 0 Comments

Growing your Youtube Following

First and foremost, the YouTube user should base their channel around something they genuinely love. That is to say, the user should avoid topics that would fail to keep his or her interest in the long term. For example, it would not be ideal for an author to upload video guides on how to use make up if it is a topic than mildly interests them. Most viewers can pick up on the user’s enthusiasm and may not him or her to be a legitimate or reliable source of information. Thus, for example, if the user is heavily interested in classical guitar, he or she can then decide what aspect of classical guitar is needed by the community. Orangesoda Youtube stats can be used to observe YouTube trends and, perhaps, observe which topics are needed by which demographics.

Second, it is crucial for the author to shamelessly promote their content. For instance, if the author is interested in creating guides for the video game titled “Dark Souls”, the author would then determine where Dark Souls discussion is most prevalent. In such a case, the author would write up thread on GameFAQs, NeoGAF, 4chan, Reddit, and the FromSoft forums that would be titled something like “Critique my YouTube video.” In other words, the author needs to do everything they can to get their channel out there.

Third, and following up on the previous point, successful promotion can be achieved by integrating with the community. A simple “shout out” from one author with a larger subscriber base to the new author can attract a significant amount of subscribers. For example, EpicNameBro on YouTube has promoted smaller channels and, as a result, these channels have gained over 10,000 subscribers overnight. Furthermore, responding to feedback builds a relationship with the viewers. Preserving the channels ideals (e.g., a critic that claims to be as objective as possible) maintains these relationships and, thus, ensures original subscribers do not abandon the channel.

For instance, there was a recent backlash against TotalBiscuit after he published a video in which he supported always-online platforms (specifically, the next Microsoft home console titled “XboxOne”). Always-online means the consumer’s product will not function unless the user is always online (e.g., it would be like iTunes not functioning if the user’s Internet went down; i.e., being unable to use content that the user paid for). Thus, it is largely considered to be an anti-consumer approach. TotalBiscuit has always claimed to support the consumer and, thereby, creates a dissonance between his original ideals and his published content. This dissonance tends to lead to a loss of subscribers and should be avoided at all costs.

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